Website Design, Desktop and Mobile
UI/UX Designer, Visual Designer
2024
Summary
The Website Revamp project was a comprehensive redesign effort aimed at transforming a static corporate site into a dynamic, user-centric platform. The goal was to not only refresh the brand’s digital identity but also streamline user journeys, build trust, and drive conversions through thoughtful design and interaction.
Challenge
The previous website suffered from several issues:
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Lack of clear conversion points – case studies and services were not effectively leveraged to drive inquiries.
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Limited audience targeting – startups, a key growth segment, were not addressed with tailored communication.
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Poor user guidance – first-time visitors lacked direction, leading to high bounce rates and missed opportunities.
The challenge was to redesign the experience so that the site became both a brand storyteller and a conversion engine, while also expanding its reach to startup audiences.
Solutions
The redesign implemented the following solutions:
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Strategic Content Placement: Work case studies were prioritized with clean layouts, ensuring capabilities and results were immediately visible.
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Dedicated Startups Page: Tailored messaging and design were introduced to resonate with early-stage companies, helping them see the value of adopting a design-first approach.
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Guided Onboarding Flow: A bespoke onboarding system was developed, walking users through the website step by step to match their needs, reduce confusion, and increase engagement.
The final result was a modern, intuitive, and conversion-focused website that not only reflected the brand’s professionalism but also positioned it as a valuable partner for startups and established businesses alike.
