Brand Idenitity, Website Design, Marketing Collaterals
UI/UX Designer, Visual Designer
2023
Summary
An architectural studio based in Hyderabad, 23DDS believes in reasoning and logic-driven design. They approached us to develop a modern brand identity that reflects their evolution, values, and ambition to lead socially conscious architecture.
Challenge
The task was to create a brand identity that balanced a strong corporate presence with a contemporary edge. The identity had to capture 23DDS’s precision, functionality, and socially responsible ethos, while also standing out as a confident, future-forward architecture practice.
Solutions
We developed a holistic brand identity encompassing strategy, positioning, and a new visual system. Drawing inspiration from the Earth’s 23.5° axial tilt and the architectural floor plan as a symbol of origin and innovation, the new identity communicates clarity, functionality, and forward momentum. Supported by a refined color palette, typography, and communication suite, the rebrand positions 23DDS with renewed confidence and a distinct, contemporary voice in the market.
