I have done my Bachelor’s of Visual Communication from Srishti Institute of Art, Design and Technology, Bangalore, India. While my experience in UX design keeps me aware of the bigger picture, my background in communication design enriches my storytelling. Throughout the years I had the opportunity to work with ambitious startups (Grarri, India), freelancers, entrepreneurs, and large corporations (Designit, Wipro, India) and (Ogilvy & Mather, India) solving problems which cater to different segments of audience, designing custom and intuitive mobile & web applications, websites, brand identities, and other digital products.

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Currently, I am studying how to practice ‘Dystopia as a Tool for Design. Dystopian fiction acts like a case study or future projection that can be used for analysis of ideologies and practices. I see this as a fascinated design challenge to contribute to a design process which allows the identification of strategies, what leads to the creation of dystopia and its breaking points that allows designers to be better aware of the future risks. The creative business is always moving and improving and so does my design practice. I am always striving to pave a different path to find a way for creating value.